Darwin's brands : adapting for success

By:

Halve, Anand

Material type: Text

TextPublication details: SAGE, New Delhi, India, 2012Description: xvii, 168 pages: illustrations; 24 cmISBN:

9788132107156

Subject(s):

DDC classification:

658.827 HAL

Summary: "Darwin's Brands traces the evolution of some of the most notable brands in the Indian marketplace by looking at the interplay of forces that created the environment in which they operated and the strategies they adopted."

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of Business Management - Hyderabad General	General Book	658.827 HAL (Browse shelf(Opens below))	Available		SIBMH-B-3629

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"Darwin's Brands traces the evolution of some of the most notable brands in the Indian marketplace by looking at the interplay of forces that created the environment in which they operated and the strategies they adopted."

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