The 22 irrefutable laws of advertising (and when to violate them)

By:

Newman, Michael

Contributor(s):

Zhao, Xue

Material type: Text

TextPublication details: John Wiley & Sons (Asia) Pte Limited Singapore 2004Description: xxvi, 242 pages: illustrations; 24 cmISBN:

9780470821060

Subject(s):

Advertising

DDC classification:

659.1 NEW

Summary: "An authoritative guide to the universal advertising principles that underlie great advertising, the kind that works in markets across the globe. Each chapter explains and exemplifies a specific rule of advertising, using illustrations, reproduced ads and frames from television commercials."

Tags from this library: No tags from this library for this title. Log in to add tags.

Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of Business Management - Hyderabad General	General Book	659.1 NEW (Browse shelf(Opens below))	Available		SIBMH-B-2829

Browsing Symbiosis Institute of Business Management - Hyderabad shelves, Shelving location: General, Collection: General Book Close shelf browser (Hides shelf browser)

Previous								Next
Previous	659.1 BEL Hello Kitty : the remarkable story of Sanrio and the billion dollar feline phenomenon	659.1 DAV Ogilvy on advertising	659.1 HIG The art of writing advertising	659.1 NEW The 22 irrefutable laws of advertising (and when to violate them)	659.1 OGE Ogilvy on advertising	659.1 RAM Do-it-yourself advertising	659.1 RIE Positioning : the battle for your mind	Next

"An authoritative guide to the universal advertising principles that underlie great advertising, the kind that works in markets across the globe. Each chapter explains and exemplifies a specific rule of advertising, using illustrations, reproduced ads and frames from television commercials."

There are no comments on this title.

to post a comment.