Branding.com: online branding for marketing success

By:

Kania, Deborah

Material type: Text

TextPublication details: NTC Business Books in conjunction with the American Marketing Association Chicago 2001Description: xvii, 285 pages : illustrations ; 24 cmISBN:

9780658003073

Subject(s):

DDC classification:

658.827 KAN

Summary: "Branding.com is your guide to developing an online branding strategy that fits seamlessly with your marketing plan while adapting to the unique conditions of the Web. You'll learn how to transform your brand from a "thing" to an "experience"--One that your customers will not only remember but actively seek online."

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of Business Management - Hyderabad General	General Bo	658.827 KAN (Browse shelf(Opens below))	Available		SIBMH-B-2828

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Previous	658.827 HAR Brand equity measurement : concepts and applications	658.827 HOL The meaningful brand	658.827 JOS The experience effect	658.827 KAN Branding.com:	658.827 KOT B2B brand management	658.827 MAT The on-demand brand	658.827 MOR Eating the big fish: how challenger brands can compete against brand leaders	Next

"Branding.com is your guide to developing an online branding strategy that fits seamlessly with your marketing plan while adapting to the unique conditions of the Web. You'll learn how to transform your brand from a "thing" to an "experience"--One that your customers will not only remember but actively seek online."

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