A practical guide to CRM : building more profitable customer relationships

By:

Reynolds, Janice

Material type: Text

TextPublication details: CMP Books New York 2002Description: 285 pages : illustrations ; 23 cmISBN:

9781578201020

Subject(s):

DDC classification:

658.812 REY

Summary: 'In the global economy, the customer has more and better choices than ever before, bringing on one of the biggest challenges the business community faces today - customer loyalty and retention. This book explores how to use CRM to integrate various channels and media of customer contact from the Internet through field sales into one system."

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of Business Management - Hyderabad General	General Bo	658.812 REY (Browse shelf(Opens below))	Available		SIBMH-B-2796

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Previous	658.812 ING Exceptional service, exceptional profit	658.812 MUK CRM implementation: a strategic approach	658.812 PEP The one to one field book, the complete toolkit for implementing a 1 to 1 marketing program	658.812 REY A practical guide to CRM : building more profitable customer relationships	658.812 SHA The DNA of customer experience	658.812 ZEI Delivering quality service: balancing customer perceptions and expectations	658.816 HIN Innovation in pricing:	Next

'In the global economy, the customer has more and better choices than ever before, bringing on one of the biggest challenges the business community faces today - customer loyalty and retention. This book explores how to use CRM to integrate various channels and media of customer contact from the Internet through field sales into one system."

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