Customer equity: building and managing relationships as valuable assets

By:

Blattberg, Robert C

Contributor(s):

Material type: Text

TextPublication details: Harvard Business School Press, Boston, Mass., 2001.Description: xix, 228 pages: illustrations; 24 cmISBN:

9780875847641

Subject(s):

DDC classification:

658.812 BLA

Summary: "Annotation Drawing from successful examples of customer equity in a variety of industries, the authors provide a unifying framework and practical tools for measuring customer value--the potential profitability of each customer to the company."

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of Business Management - Hyderabad General	General Book	658.812 BLA (Browse shelf(Opens below))	Available		SIBMH-B-2767

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Previous	658.812 BAR A compliant is a gift: using customer feedback as a strategic tool	658.812 BER Discovering the soul of service : the nine drivers of sustainable business success	658.812 BIL The best service is no service : how to liberate your customers from customer service, keep them happy, and control costs	658.812 BLA Customer equity: building and managing relationships as valuable assets	658.812 BLA Raving fans!: a revolutionary approach to customer service	658.812 BLI Chief customer officer: getting past lip service to passionate action	658.812 BLI CRM unplugged : releasing CRM's strategic value	Next

"Annotation Drawing from successful examples of customer equity in a variety of industries, the authors provide a unifying framework and practical tools for measuring customer value--the potential profitability of each customer to the company."

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