The naked corporation: how the age of transparency will revolutionize business

By:

Tapscott, Don

Contributor(s):

Ticoll, David

Material type: Text

TextPublication details: Free Press New York 2003Description: 348ISBN:

9780743246507

Subject(s):

DDC classification:

658.4 TAP

Summary: "In The Naked Corporation, they explain how the new transparency has caused a power shift toward customers, employees, shareholders, and other stakeholders; how and where information has exploded; and how corporations across many industries have seized on transparency not as a challenge but as an opportunity." "Drawing on such examples as Chiquita's total turnaround on matters of ethics, to Shell Oil's reinvention of itself as an environmentally focused business, to Johnson & Johnson's longstanding and carefully nurtured reputation as a company worthy of trust - as well as little-known examples: from pharmaceuticals, insurance, high technology, and financial services - Tapscott and Ticoll offer invaluable advice on how to lead the new age, rather than simply react to it." "The Naked Corporation is a book for managers, employees, investors, customers, and anyone who cares about the future of the corporation and society. A new age is upon us, and you can either work with it and thrive, or fight it and die."

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of Business Management - Hyderabad General	Non-fiction	658.4 TAP (Browse shelf(Opens below))	Available		SIBMH-B-2713

Browsing Symbiosis Institute of Business Management - Hyderabad shelves, Shelving location: General, Collection: Non-fiction Close shelf browser (Hides shelf browser)

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"In The Naked Corporation, they explain how the new transparency has caused a power shift toward customers, employees, shareholders, and other stakeholders; how and where information has exploded; and how corporations across many industries have seized on transparency not as a challenge but as an opportunity." "Drawing on such examples as Chiquita's total turnaround on matters of ethics, to Shell Oil's reinvention of itself as an environmentally focused business, to Johnson & Johnson's longstanding and carefully nurtured reputation as a company worthy of trust - as well as little-known examples: from pharmaceuticals, insurance, high technology, and financial services - Tapscott and Ticoll offer invaluable advice on how to lead the new age, rather than simply react to it." "The Naked Corporation is a book for managers, employees, investors, customers, and anyone who cares about the future of the corporation and society. A new age is upon us, and you can either work with it and thrive, or fight it and die."

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