CONTROVERSIES IN CINTEMPORARY ADVERTISING

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Material type: Text

TextPublication details: U K SAGE PUBLICATIONS 2004Description: 333ISBN:

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Summary: THE BOOK IS DIVIDED EQUALLY BETWEEN MACRO AND MICRO ISSUES,PROVIDING A BALANED PORTRAIT OF THE ROLE ADVERTISING HAS IN SOCIETY TODAY.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of International Business Reference	Reference	659.1 SHE (Browse shelf(Opens below))	Available (Restricted Access)		SIIB-B-14840

Previous	No cover image available	No cover image available			No cover image available	No cover image available	No cover image available	Next
Previous	659.1 PER/ELL STRATEGIC ADVERTISING MANAGEMENT	659.1 ROY/RAK AVENUES OF ADVERTISING	659.1 RUS/LAN Advertising Procedure	659.1 SHE CONTROVERSIES IN CINTEMPORARY ADVERTISING	659.1 SHI Advertising Promotion	659.1042 HOO SELLING THE DREAM: WHY ADVERTISING IS GOOD BUSINESS	659.1042 McF ADVERTISING A CULTURAL ECONOMY	Next

THE BOOK IS DIVIDED EQUALLY BETWEEN MACRO AND MICRO ISSUES,PROVIDING A BALANED PORTRAIT OF THE ROLE ADVERTISING HAS IN SOCIETY TODAY.

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