STRATEGIC BRAND MANAGEMENT FOR B2B MARKETS : A ROAD MAP FOR ORGANIZATIONAL TRANSFORMATION
Material type: TextPublication details: NEW DELHI SAGE PUBLICATIONS LTD 2016Edition: 2nd EDDescription: xxiv, 301ISBN:- 978-93-515-0551-8
- 658.827/SAR
Item type | Current library | Call number | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|
Books | Symbiosis Institute of Computer Studies and Research Management | 658.827/SAR (Browse shelf(Opens below)) | Available | BRANDING (MARKETING), BRAND NAME PRODUCTS-MANAGEMENT, PRODUCT MANAGEMENT, BRANDING (MARKETING)-INDIA, BRAND NAME PRODUCTS-MANAGEMENT-INDIA, PRODUCT MANAGEMENT-INDIA, INDUSTRIAL MARKETING. | SICSR-B-19062 |
This book aims to uncover the hidden and unexploited power of leveraging from the concept of brand and brand building for B2B marketers. It focuses on the need of B2B marketing from the point of view of Indian markets and economic conditions at home.
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