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STRATEGIC BRAND MANAGEMENT FOR B2B MARKETS : A ROAD MAP FOR ORGANIZATIONAL TRANSFORMATION

By: Material type: TextTextPublication details: NEW DELHI SAGE PUBLICATIONS LTD 2016Edition: 2nd EDDescription: xxiv, 301ISBN:
  • 978-93-515-0551-8
Subject(s): DDC classification:
  • 658.827/SAR
Summary: This book aims to uncover the hidden and unexploited power of leveraging from the concept of brand and brand building for B2B marketers. It focuses on the need of B2B marketing from the point of view of Indian markets and economic conditions at home.
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Holdings
Item type Current library Call number Status Notes Date due Barcode
Books Books Symbiosis Institute of Computer Studies and Research Management 658.827/SAR (Browse shelf(Opens below)) Available BRANDING (MARKETING), BRAND NAME PRODUCTS-MANAGEMENT, PRODUCT MANAGEMENT, BRANDING (MARKETING)-INDIA, BRAND NAME PRODUCTS-MANAGEMENT-INDIA, PRODUCT MANAGEMENT-INDIA, INDUSTRIAL MARKETING. SICSR-B-19062

This book aims to uncover the hidden and unexploited power of leveraging from the concept of brand and brand building for B2B marketers. It focuses on the need of B2B marketing from the point of view of Indian markets and economic conditions at home.

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