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Strategic Brand Management. Keller, Kevin.Lane.; Parameswaran, M.g.; Jacob, Isaac.

By:

Kevin Lane Keller

Contributor(s):

Parameswaran, M.G.; Jacob Issac

Material type: Text

Text

TextPublication details: New Delhi Pearson/ Dorling Kindersley India Pvt Ltd 2013Edition: 5th edDescription: 695 pISBN:

9788131756898

Subject(s):

DDC classification:

658.827 KEL

Online resources:

Click here to access online

Tags from this library:

Brand (1)

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Previous	658.82 / CLO 12311 Integrated Advertising, Promotion and Marketing Communications	658.82 / CLO 12312 Integrated Advertising, Promotion and Marketing Communications	658.82 / CLO 12313 Integrated Advertising, Promotion and Marketing Communications	658.827/ KEL Strategic Brand Management.	658.827/ KEL Strategic Brand Management.	658.827 / KEL 12102 Strategic Brand Management	658.827 KEL/STR 8602 "Strategic brand management : buliding, measuring and managing brand equity"	Next

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