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Strategic Brand Management. Keller, Kevin.Lane.; Parameswaran, M.g.; Jacob, Isaac.

By: Contributor(s): Material type: TextTextPublication details: New Delhi Pearson/ Dorling Kindersley India Pvt Ltd 2013Edition: 5th edDescription: 695 pISBN:
  • 9788131756898
Subject(s): DDC classification:
  • 658.827   KEL
Online resources:
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657 VER/COR 6941 Corporate accounting 657 VER/COR 6942 Corporate accounting 657/ VIJ 12473 Accounting for Management 658.827/KEL Strategic Brand Management. 658 KUN 12386 Previous Papers for MBA 658.0072 COO/BUS 2035 Business research methods 658.0072 COO/BUS 2549 Business research methods

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