The brand gym : a practical workout to gain and retain brand leadership / David Taylor and David Nichols.

By:

Taylor, David, 1964-

Contributor(s):

Nichols, David, 1967-

Material type: Text

TextPublication details: Chichester, West Sussex : Wiley, 2010.Edition: 2nd edDescription: xiv, 239 p. : ill. ; 25 cmISBN:

9780470686195 (hardback)
0470686197 (hardback)

Subject(s):

DDC classification:

658.827 TAY 22

LOC classification:

HD69.B7 T39 2010

Online resources:

Cover image

Summary: "This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the original version, the book consists of a programme of eight "Workouts" that will help marketers raise their own game in key areas such as insight, portfolio strategy, positioning and innovation"--

Tags from this library: No tags from this library for this title. Log in to add tags.

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Symbiosis International University Central Library	658.827 TAY (Browse shelf(Opens below))	Available		SIU-B-49613

Browsing Symbiosis International University Central Library shelves Close shelf browser (Hides shelf browser)

Previous	No cover image available	No cover image available	No cover image available		No cover image available	No cover image available	No cover image available	Next
Previous	658.827 SUR Product Brands to Company Brands	658.827 SVI 35832 One Land One Billon Minds : Insingt on branding in indian	658.827 SWY The brand glossary	658.827 TAY The brand gym :	658.8/27 TAY 5473 Brand Stretch : Why 1 In 2 Extensions Fail & How To Beat The Odds	658.827 TEM 13967 BRANDING IN ASIA	658.827 TEM 14484 Branding In Asia	Next

Includes bibliographical references and index.

"This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the original version, the book consists of a programme of eight "Workouts" that will help marketers raise their own game in key areas such as insight, portfolio strategy, positioning and innovation"--

There are no comments on this title.

to post a comment.