Understanding media economics / Gillian Doyle.
Material type:
- 9781412930772 (softcover)
- 338.4730223 23 41339
- P96.E25 D69 2013
Item type | Current library | Call number | Status | Date due | Barcode |
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Symbiosis International University Central Library | 338.4730223/ DOY (Browse shelf(Opens below)) | Available | siu-b-41468 | |
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Symbiosis International University Central Library | 338.4730223/ DOY (Browse shelf(Opens below)) | Available | siu-b-41469 | |
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Symbiosis International University Central Library | 338.4730223/ DOY (Browse shelf(Opens below)) | Available | siu-b-41470 | |
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Symbiosis International University Central Library | 338.4730223/DOY 41339 (Browse shelf(Opens below)) | Available | siu-b-41339 | |
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Symbiosis International University Central Library | 338.4730223/DOY 41340 (Browse shelf(Opens below)) | Available | siu-b-41340 |
Previous ed.: 2002.
Includes bibliographical references (pages 192-212) and index.
1. Introduction -- 2. Convergence and Multi-platform -- 3. Corporate Growth and Concentration Strategies -- 4. Networks -- 5. Demand: Push to Pull -- 6. Economics of Content Supply -- 7. Copyright -- 8. Media and Advertising -- 9. Media Economics and Public Policy -- References -- Index.
"Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy. The Second Edition of Understanding Media Economics is has been fully updated, and offers a stimulating perspective on the contemporary media environment. This book remains an essential purchase for all students of the media and mass communication." -- Publisher website.
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