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Understanding media economics / Gillian Doyle.

By: Doyle, Gillian.
Material type: TextTextPublisher: London Sage Publications Ltd c2013Edition: Second edition.Description: xii, 216 pages : illustrations 26 cm.ISBN: 9781412930772 (softcover).Subject(s): Mass media -- Economic aspectsDDC classification: 338.4730223
Contents:
1. Introduction -- 2. Convergence and Multi-platform -- 3. Corporate Growth and Concentration Strategies -- 4. Networks -- 5. Demand: Push to Pull -- 6. Economics of Content Supply -- 7. Copyright -- 8. Media and Advertising -- 9. Media Economics and Public Policy -- References -- Index.
Summary: "Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy. The Second Edition of Understanding Media Economics is has been fully updated, and offers a stimulating perspective on the contemporary media environment. This book remains an essential purchase for all students of the media and mass communication." -- Publisher website.
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Books Books Symbiosis International University Central Library
338.4730223/ DOY (Browse shelf) Available siu-b-41468
Books Books Symbiosis International University Central Library
338.4730223/ DOY (Browse shelf) Available siu-b-41469
Books Books Symbiosis International University Central Library
338.4730223/ DOY (Browse shelf) Available siu-b-41470
Books Books Symbiosis International University Central Library
338.4730223/DOY 41339 (Browse shelf) Available siu-b-41339
Books Books Symbiosis International University Central Library
338.4730223/DOY 41340 (Browse shelf) Available siu-b-41340

Previous ed.: 2002.

Includes bibliographical references (pages 192-212) and index.

1. Introduction -- 2. Convergence and Multi-platform -- 3. Corporate Growth and Concentration Strategies -- 4. Networks -- 5. Demand: Push to Pull -- 6. Economics of Content Supply -- 7. Copyright -- 8. Media and Advertising -- 9. Media Economics and Public Policy -- References -- Index.

"Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy. The Second Edition of Understanding Media Economics is has been fully updated, and offers a stimulating perspective on the contemporary media environment. This book remains an essential purchase for all students of the media and mass communication." -- Publisher website.

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Understanding media economics / by Doyle, Gillian.


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