RETHINKING PRESTIGE BRANDING: Secrets of the ueber - brands

By:

SCHAEFER WOLFGANG & KUEHLWEIN J P

Material type: Text

TextPublication details: UK Kogan Page 2015Description: 254ISBN:

978-0-7494-7003-6

Subject(s):

MARKETING BRAND (R-20)

DDC classification:

658.7

Summary: This book helps you understand how the prestige marketing model seeks to attract the media, analysts and consumers, it provides insight into both the practical marketing of prestige brands and how consumers respond to them psychologically and emotionally.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of International Business Reference	Reference	658.7 (Browse shelf(Opens below))	Available (Restricted Access)		SIIB-B-14706

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Previous	658.566 NAH Production And Operations Analysis	658.7 Handbook of Quantitative Supply Chain Analysis	658.7 GREEN LOGISTICS: Improving the environmental sustainability of logistics	658.7 RETHINKING PRESTIGE BRANDING: Secrets of the ueber - brands	658.7 GLOBAL SUPPLY CHAIN ECOSYSTEMS: Strategies for competitive advantage in a complex world	658.7 Leading Procurement Strategy: Driving Value Through The Supply Chain	658.7 Warehousing and Transportation Logistics	Next

This book helps you understand how the prestige marketing model seeks to attract the media, analysts and consumers, it provides insight into both the practical marketing of prestige brands and how consumers respond to them psychologically and emotionally.

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