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Using Qualitative Research in Advertising: Strategies, Techniques and Applications

By: Material type: TextTextPublication details: 2012 Sage Publications Ltd Los AngelesEdition: Ed.02ndDescription: xv, 218ISBN:
  • 9781412987240
Uniform titles:
  • Using Qualitative Research in Advertising: Strategies, Techniques and Applications
Subject(s): DDC classification:
  • 38205 659.1072
Diamond Book Centre, Pune 4373/ 18/02/2012
List(s) this item appears in: SIU - Books on Qualitative Research
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Symbiosis School of Media & Communication, Bengaluru Book Cart 659.1 MOR (Browse shelf(Opens below)) Available SSMCB-B-3269

Diamond Book Centre, Pune 4373/ 18/02/2012

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