The CRM project management handbook Building realistic expectations and managing risk

By:

Gentle, Michael

Material type: Text

TextPublication details: London United States Kogan Page 2002Description: xii, 227 p. ill. 24 cmISBN:

9780749438982

Subject(s):

DDC classification:

658.812 GEN

Summary: "In a clear, engaging style, the author stresses a back-to-basics approach that favors tactical rather than strategic customer relationship management (CRM). He identifies the common stumbling blocks that threaten all CRM projects, regardless of vendor, product or technology, and proposes practical solutions to get round them. He identifies critical success factors and risk factors, and features a range of case studies (both successes and failures) and a 40-question risk analysis."

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of Business Management - Hyderabad General	General Bo	658.812 (Browse shelf(Opens below))	Available		SIBMH-B-4046

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Previous	658.81 VIE The new sales manager	658.8102 MCL The zero turnover sales force	658.8102 VEN Managing your sales force: a motivational approach	658.812 The CRM project management handbook	658.812 BHA Likeonomics	658.812 GAR CRM in financial services	658.812 HOR The kindness revolution	Next

"In a clear, engaging style, the author stresses a back-to-basics approach that favors tactical rather than strategic customer relationship management (CRM). He identifies the common stumbling blocks that threaten all CRM projects, regardless of vendor, product or technology, and proposes practical solutions to get round them. He identifies critical success factors and risk factors, and features a range of case studies (both successes and failures) and a 40-question risk analysis."

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