DISRUPTING DIGITAL BUSINESS
Material type: TextPublication details: Boston HBR 2015Description: 191ISBN:- 978-1-4221-4201-1
- 658.8 WAN
Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Books | Symbiosis Institute of International Business General Stacks | 658.8 WAN (Browse shelf(Opens below)) | Available | SIIB-B-14691 |
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658.8 TUT/SOL Social Media Marketing | 658.8 TUT/SOL Social Media Marketing | 658.8 TUT/SOL Social Media Marketing | 658.8 WAN DISRUPTING DIGITAL BUSINESS | 658.802 STRATEGIC MARKETING: CREATING COMPETITIVE ADVENTAGE | 658.802 Strategic Planning, Execution and measurement (SPEM) | 658.802 Integrated Advertising, Promotion and Marketing Communications |
This book contains the explanation on topics like - Business Models Transformation, How contextual relationship drive, relevancy and engagement, why trust and transparency enable authenticity etc.
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