SHOPPER, BUYER, AND CONSUMER BEHAVIOR: Theory, Marketing Applications, and Public Policy Implications
Material type: TextPublication details: New Delhi Biztantra 2003Description: 598ISBN:- 978-81-7722-383-5
- 658.8 LIN/SIR
Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Books | Symbiosis Institute of International Business General Stacks | 658.8 LIN/SIR (Browse shelf(Opens below)) | Available | SIIB-B-14671 |
This book contains the topics - Consumer in the Marketplace, Consumer as decision Maker, Psychological influences on Consumer Decision Making, Sociological Influence on Consumer Decision Making etc.
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