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SHOPPER, BUYER, AND CONSUMER BEHAVIOR: Theory, Marketing Applications, and Public Policy Implications

By: Material type: TextTextPublication details: New Delhi Biztantra 2003Description: 598ISBN:
  • 978-81-7722-383-5
Subject(s): DDC classification:
  • 658.8 LIN/SIR
Summary: This book contains the topics - Consumer in the Marketplace, Consumer as decision Maker, Psychological influences on Consumer Decision Making, Sociological Influence on Consumer Decision Making etc.
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Symbiosis Institute of International Business General Stacks 658.8 LIN/SIR (Browse shelf(Opens below)) Available SIIB-B-14671

This book contains the topics - Consumer in the Marketplace, Consumer as decision Maker, Psychological influences on Consumer Decision Making, Sociological Influence on Consumer Decision Making etc.

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