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Marketing Management : A South Asian Perspective

By:

Kotler Philip

Material type: Text

TextPublication details: New Delhi Pearson 2014DDC classification:

14th 658.802 SIMS-B-BP4405

Summary: Marketing Management is the leading marketing text because it consistently reflects changes in marketing theory & practice . the 14 th edition of Marketing Management : A South Asian Perspective preserves many of the distinguishing features of the past edition & at the same time provides revised & updated content from the global as well as local context.

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Previous	658.802 KOT Marketing Management	658.802 Ram Marketing management : global pespective Indian context	658.802 SIMS-B-BP4405 Marketing Management : A South Asian Perspective	658.802 SIMS-B-BP4405 Marketing Management : A South Asian Perspective	658.802 SIMS-B-BP4405 Marketing Management : A South Asian Perspective	658.802 SIMS-B-BP4405 Marketing Management : A South Asian Perspective	658.802 SIMS-B-BP4405 Marketing Management : A South Asian Perspective	Next

Marketing Management is the leading marketing text because it consistently reflects changes in marketing theory & practice . the 14 th edition of Marketing Management : A South Asian Perspective preserves many of the distinguishing features of the past edition & at the same time provides revised & updated content from the global as well as local context.

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