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Marketing management Philip Kotler., Keller, Kevin L, Koshy, A , Jha, Mithileshwar A South Asian Perspective

By: Material type: TextTextPublication details: Delhi Pearson c2009Edition: 13th edDescription: 1 v. (various pagings) : col. ill. ; 27 cmISBN:
  • 9788131716830
Subject(s): DDC classification:
  • 658.8 13 B-BP3671
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658.8 KOT BP4066 Marketing management 658.8 KOT BP4067 Marketing management 658.8 KOT SIMS-B-BP6621 Marketing management 658.8 KOT SIMS-B-BP6622 Marketing management 658.8 KOT SIMS-B-BP6623 Marketing management 658.8 KOT SIMS-B-BP6624 Marketing management 658.8 KOT SIMS-B-BP6625 Marketing management

Various multi-media instructional aids, including a web site, are available to supplement the text.

Includes bibliographical references and indexes.

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