The TOI story : how a newspaper changed the rules of the game

By:

Malhan, Sangita P. Menon

Material type: Text

TextPublication details: HarperCollins Publishers India Noida 2013Description: 261ISBN:

9789350296639

Subject(s):

DDC classification:

070.172 MAL

Summary: "The newspaper industry in India was once organized around unstated but fairly rigid regulations. Until the 1980s, when Bennett, Coleman and Company Limited, owners of The Times of India, The Economic Times and other publications, rewrote the rules - whether they were about pricing, advertorials or editorial freedom. Over the next two decades, the Indian newspaper industry found itself utterly transformed.."

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of Business Management - Hyderabad General	General Book	070.172 MAL (Browse shelf(Opens below))	Available		SIBMH-B-1255

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Previous	006.754 WEI The complete social media community manager's guide: essential tools and tactics for business success	028 KAN Best sellers: because everything is about selling	028.8 CAN You've got to read this book!: 55 people tell the story of the book that changed their life	070.172 MAL The TOI story : how a newspaper changed the rules of the game	070.4 BUR Understanding journalism	070.4 KAM Professional journalism	070.43 HAR Inside reporting:a practical guide to the craft of journalism	Next

"The newspaper industry in India was once organized around unstated but fairly rigid regulations. Until the 1980s, when Bennett, Coleman and Company Limited, owners of The Times of India, The Economic Times and other publications, rewrote the rules - whether they were about pricing, advertorials or editorial freedom. Over the next two decades, the Indian newspaper industry found itself utterly transformed.."

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