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Marketing management a south asian perspective

By: Contributor(s): Material type: TextTextPublication details: Pearson New Delhi 2007Edition: 12th edDescription: xliii, 621ISBN:
  • 9788131702000
Subject(s): DDC classification:
  • 658.8 KOT
Summary: This edition of the bestselling marketing management text reflects the recent trends and developments in global marketing. It provides coverage of how the World Wide Web and e-commerce are dramatically altering the marketing landscape.
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Item type Current library Collection Call number Status Date due Barcode
Books Books Symbiosis Institute of Business Management - Hyderabad General Text Book 658.8 KOT (Browse shelf(Opens below)) Available SIBMH-B-1022
Books Books Symbiosis Institute of Business Management - Hyderabad General Text Book 658.8 KOT (Browse shelf(Opens below)) Available SIBMH-B-1023
Browsing Symbiosis Institute of Business Management - Hyderabad shelves, Shelving location: General, Collection: Text Book Close shelf browser (Hides shelf browser)
658.8 KOT Marketing management: 658.8 KOT Marketing management: 658.8 KOT Marketing management a south asian perspective 658.8 KOT Marketing management a south asian perspective 658.8 KOT Marketing management 658.8 KOT Marketing management 658.8 KOT Marketing management

This edition of the bestselling marketing management text reflects the recent trends and developments in global marketing. It provides coverage of how the World Wide Web and e-commerce are dramatically altering the marketing landscape.

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