CRM implementation: a strategic approach

Contributor(s):

Mukerjee, Kaushik [ed.]

Material type: Text

TextPublication details: ICFAI University Press Hyderabad, India 2006Description: x,251ISBN:

9788131404744

Subject(s):

DDC classification:

658.812 MUK

Summary: "CRM Implementation forms an integral part of the CRM process and the success of CRM initiatives rests largely on the implementation. Therefore, firms desirous of getting the benefits of CRM must place enough emphasis on the implementation strategy and ensure success through proper implementation. In fact, many CRM failures have been attributed to faulty implementation rather than on other factors like technological issues. This book is intended to enable CRM strategists prepare for an effective CRM implementation by guarding against the potential pitfalls that plague the CRM implementation process. The secrets of successful implementation have been shared openly by CRM experts and practitioners. A number of case studies have been included to ensure that readers get an in-depth account of implementations in various industries. In fact, some articles and cases also cover the failures of CRM implementation, so that the readers are aware of the potential pitfalls that impact the success of CRM initiatives.The book is divided into two sections."

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of Business Management - Hyderabad General	General Bo	658.812 MUK (Browse shelf(Opens below))	Available		SIBMH-B-186

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"CRM Implementation forms an integral part of the CRM process and the success of CRM initiatives rests largely on the implementation. Therefore, firms desirous of getting the benefits of CRM must place enough emphasis on the implementation strategy and ensure success through proper implementation. In fact, many CRM failures have been attributed to faulty implementation rather than on other factors like technological issues. This book is intended to enable CRM strategists prepare for an effective CRM implementation by guarding against the potential pitfalls that plague the CRM implementation process. The secrets of successful implementation have been shared openly by CRM experts and practitioners. A number of case studies have been included to ensure that readers get an in-depth account of implementations in various industries. In fact, some articles and cases also cover the failures of CRM implementation, so that the readers are aware of the potential pitfalls that impact the success of CRM initiatives.The book is divided into two sections."

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