BANNING SURROGATE LIQUOR ADVERTISING

By: Material type: TextTextSeries: ; MKTG024Publication details: HYDERABAD ICMR 2002Description: 4 pagesSubject(s): DDC classification:
  • 381
Summary: The case examines the ban imposed on surrogate advertisements for liquor brands in India in mid-2002 by the government. The case provides an account of the highly regulated environment in which the Indian liquor industry functions. The advertisement s
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Holdings
Item type Current library Call number Status Date due Barcode
Case Studies Case Studies Symbiosis Institute of Operation Management 381 (Browse shelf(Opens below)) Available SIOM-CASE-256

The case examines the ban imposed on surrogate advertisements for liquor brands in India in mid-2002 by the government. The case provides an account of the highly regulated environment in which the Indian liquor industry functions. The advertisement s

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