BANNING SURROGATE LIQUOR ADVERTISING
Material type: TextSeries: ; MKTG024Publication details: HYDERABAD ICMR 2002Description: 4 pagesSubject(s): DDC classification:- 381
Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Case Studies | Symbiosis Institute of Operation Management | 381 (Browse shelf(Opens below)) | Available | SIOM-CASE-256 |
The case examines the ban imposed on surrogate advertisements for liquor brands in India in mid-2002 by the government. The case provides an account of the highly regulated environment in which the Indian liquor industry functions. The advertisement s
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