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Social media and public relations : eight new practices for the pr professional / Deidre Breakenridge.

By: Material type: TextTextPublication details: Upper Saddle River, N.J. : FT Press, c2012.Edition: 1st edDescription: ix, 166 p. : ill. ; 23 cmISBN:
  • 9780132983211
Subject(s): DDC classification:
  • 658.872 BRE 23
LOC classification:
  • HM742 .B74 2012
Contents:
Introduction: when social media meets pr, communication unites with technology -- PR practice #1: the PR policymaker -- New practice #2: The internal collaboration generator -- New practice #3: The PR technology tester -- New practice #4: The communications (comms) organizer -- New practice #5: The pre-crisis doctor -- New practice #6: The relationship analyzer -- New practice #7: Reputation task force member -- New practice #8: master of the metrics -- Using your new pr practices to become an influencer & change agent -- The future of pr and social media.
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Symbiosis International University Central Library Book Cart 658.872 BRE (Browse shelf(Opens below)) Available SIU-B-49338

Includes bibliographical references and index.

Introduction: when social media meets pr, communication unites with technology -- PR practice #1: the PR policymaker -- New practice #2: The internal collaboration generator -- New practice #3: The PR technology tester -- New practice #4: The communications (comms) organizer -- New practice #5: The pre-crisis doctor -- New practice #6: The relationship analyzer -- New practice #7: Reputation task force member -- New practice #8: master of the metrics -- Using your new pr practices to become an influencer & change agent -- The future of pr and social media.

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