Normal view MARC view ISBD view

Cavinkare'S Innovative Marketing Strategies

By:

Radhika; Neela; Comparison To Fmcg Majors Such As Hll; P&G And Henkel. Innovation; Brand-Building; Pricing And Promotion For The Success Of A Product;; Cavinkare Pvt. Ltd.; Fmcg

Material type: Text

TextPublication details: Hyderabad ICMR 2004Edition: MKTG092Description: 14 pagesSubject(s):

comparison to FMCG majors such as HLL; P&G and Henkel. Innovation; brand-building; pricing and promotion for the success of a product; Diversificatio

DDC classification:

Summary: The case examines the evolution of a small regional player - CavinKare Pvt. Ltd.; from a one-product company to a multi-product company with nation-wide presence in the fast moving consumer goods (FMCG) industry in India. It discusses in detail the br

Tags from this library: No tags from this library for this title. Log in to add tags.

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Case Studies	Symbiosis Institute of Operation Management	381 (Browse shelf(Opens below))	Available		SIOM-IT-474

Marketing Management

The case examines the evolution of a small regional player - CavinKare Pvt. Ltd.; from a one-product company to a multi-product company with nation-wide presence in the fast moving consumer goods (FMCG) industry in India. It discusses in detail the br

There are no comments on this title.

to post a comment.