Samsung - The Making Of A Global Brand

By: Material type: TextTextSeries: WWW.SAMSUNG.COM; WWW.SAMSUNGELECTRONICS.COMPublication details: Hyderabad ICMR 2003Edition: MKTG055Description: 15 pagesSubject(s): DDC classification:
  • 381
Summary: The case explores Samsung s brand building initiatives for transforming itself into a global brand. The company s product initiatives and advertising campaigns for boosting its brand image worldwide are described in detail. The case also explains the
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Item type Current library Call number Status Date due Barcode
Case Studies Case Studies Symbiosis Institute of Operation Management 381 (Browse shelf(Opens below)) Available SIOM-IT-437

Marketing Management

The case explores Samsung s brand building initiatives for transforming itself into a global brand. The company s product initiatives and advertising campaigns for boosting its brand image worldwide are described in detail. The case also explains the

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