Samsung - The Making Of A Global Brand
Material type: TextSeries: WWW.SAMSUNG.COM; WWW.SAMSUNGELECTRONICS.COMPublication details: Hyderabad ICMR 2003Edition: MKTG055Description: 15 pagesSubject(s): DDC classification:- 381
Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Case Studies | Symbiosis Institute of Operation Management | 381 (Browse shelf(Opens below)) | Available | SIOM-IT-437 |
Marketing Management
The case explores Samsung s brand building initiatives for transforming itself into a global brand. The company s product initiatives and advertising campaigns for boosting its brand image worldwide are described in detail. The case also explains the
There are no comments on this title.