Banning Surrogate Liquor Advertising
Material type: TextSeries: WWW.MIB.NIC.IN; WWW.SHAWWALLACE.COMPublication details: Hyderabad ICMR 2002Edition: MKTG024Description: 12 pagesSubject(s): DDC classification:- 381
Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Case Studies | Symbiosis Institute of Operation Management | 381 (Browse shelf(Opens below)) | Available | SIOM-IT-406 |
Marketing Management
The case examines the ban imposed on surrogate advertisements for liquor brands in India in mid-2002 by the government. The case provides an account of the highly regulated environment in which the Indian liquor industry functions. The advertisement s
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