Dr. Reddy'S New Corporate Identity

By: Material type: TextTextSeries: WWW.ICMRINDIA.ORGPublication details: Hyderabad ICMR 2002Edition: BSTR013Description: 6Subject(s): DDC classification:
  • 658.401 2 DUT
Summary: The case gives an overview of the new corporate identity of Dr. Reddy's laboratories (DRL) unveiled in april 2001.DRL restructured its corprate identity mainly because of the merger of DRL with american remedies ltd; and cheminor druges ltd and the subse
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Item type Current library Call number Status Date due Barcode
Case Studies Case Studies Symbiosis Institute of Operation Management 658.401 2 DUT (Browse shelf(Opens below)) Available SIOM-IT-13

Business Strategy

The case gives an overview of the new corporate identity of Dr. Reddy's laboratories (DRL) unveiled in april 2001.DRL restructured its corprate identity mainly because of the merger of DRL with american remedies ltd; and cheminor druges ltd and the subse

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