Dr. Reddy'S New Corporate Identity
Material type: TextSeries: WWW.ICMRINDIA.ORGPublication details: Hyderabad ICMR 2002Edition: BSTR013Description: 6Subject(s): DDC classification:- 658.401 2 DUT
Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Case Studies | Symbiosis Institute of Operation Management | 658.401 2 DUT (Browse shelf(Opens below)) | Available | SIOM-IT-13 |
Business Strategy
The case gives an overview of the new corporate identity of Dr. Reddy's laboratories (DRL) unveiled in april 2001.DRL restructured its corprate identity mainly because of the merger of DRL with american remedies ltd; and cheminor druges ltd and the subse
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