Future Of Competition : Launch Episode

TV18's third in the series of the acclaimed management strategy show Lessons in Excellence. The series will feature renowned marketing guru C.K. Prahalad and Venkat Ramaswamy in conversation with CNBC-TV18's ace analyst Ashu Dutt on a particular competency that is critical for a company to become world class - Co-creation. The series is based on the seminal work of Prahalad and Ramaswamy The Future of Competition: Co-Creating Unique Value with Customers. They explore why despite unbounded opportunities for innovation companies still can't satisfy customers and sustain profitable growth. The explanation for this apparent paradox lies in recognizing the structural changes brought about by the convergence of industries and technologies; ubiquitous connectivity and globalization; and as a consequence the evolving role of the consumer from passive to recipient to active co-creator of value. . C.K. Prahalad and Venkat Ramaswamy explore why despite unbounded opportunities for innovation companies still can't satisfy customers and sustain profitable growth. The explanation for this paradox lies in recognizing the structural changes brought about by the convergence of industries and technologies; ubiquitous connectivity and globalisation; and as a consequence the evolving role of the consumer from passive to recipient to active co-creator of value