Visual Research: An Introduction to Research Methodologies in Graphic Design

By:

Ian Noble and Russell Bestley

Material type: Text

TextPublication details: Bloomsbury Publishing India Private Limited 2011Edition: 2ndDescription: 224pISBN:

9782940411603

Uniform titles:

Visual Research: An Introduction to Research Methodologies in Graphic Design

Subject(s):

DDC classification:

741.6 SID-B-8261

Summary: Visual Research: An Introduction to Research Methodologies in Graphic Design (second edition) is a guide to the practice of researching for graphic design projects. This book explains the key terms and theories that underlie design research; examining the importance of audience, communication theory, semiotics and semantics. It features a range of case studies that demonstrate how the use of rigorous research methods can form the basis of effective visual communication and design problem solving, eschewing end product analysis for a discussion of the way research feeds into the design process. This edition also includes 12 new international case studies, end of chapter exercises, a new chapter on Visual Grammar and a foreword by Ellen Lupton, an internationally renowned graphic designer, writer, curator and educator.

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Item type	Current library	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of Design On Display	741.6 SID-B-8261 (Browse shelf(Opens below))	Available		SID-B-8261

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Visual Research: An Introduction to Research Methodologies in Graphic Design (second edition) is a guide to the practice of researching for graphic design projects. This book explains the key terms and theories that underlie design research; examining the importance of audience, communication theory, semiotics and semantics. It features a range of case studies that demonstrate how the use of rigorous research methods can form the basis of effective visual communication and design problem solving, eschewing end product analysis for a discussion of the way research feeds into the design process. This edition also includes 12 new international case studies, end of chapter exercises, a new chapter on Visual Grammar and a foreword by Ellen Lupton, an internationally renowned graphic designer, writer, curator and educator.

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