WINNING GLOBAL MARKETS:HOW BUSINESSES INVEST AND PROSPER IN THE WORLD'S HIGH-GROWTH CITIES

By:

KOTLER,PHILIP

Contributor(s):

KOTLER,MILTON

Material type: Text

TextPublication details: NEW DELHI WILEY INDIA Pvt.Ltd. 2014Description: xxi,264ISBN:

978-81-265-5264-1

Subject(s):

DDC classification:

658.8/KOT

MKT.MGT/RACKSummary: A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City–Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context of intensifying urbanization and the shift of global economy from West to East. Philip Kotler, one of the world′s foremost marketing experts, and his brother Milton, an international marketing strategist, explain why the future of marketing must focus on top global cities and their metro regions, and not squandered resources on small cities

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Holdings
Item type	Current library	Call number	URL	Status	Notes	Date due	Barcode
Books	Symbiosis Institute of Computer Studies and Research Book Cart	658.8/KOT (Browse shelf(Opens below))	Link to resource	Available	MANAGEMENT,MARKETING MANAGEMENT,GLOBAL MARKET,BUSINESS		SICSR-B-18737

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Previous	658.84/LAU/TRA E-COMMERCE:BUSINESS,TECHNOLOGY,SOCIETY	658.872/CHA E-BUSINESS AND E-COMMERCE MANAGEMENT	658.872/CHA/SMI EMARKETING EXCELLENCE: PLANNING AND OPTIMIZING YOUR DIGITAL MARKETING	658.8/KOT WINNING GLOBAL MARKETS:HOW BUSINESSES INVEST AND PROSPER IN THE WORLD'S HIGH-GROWTH CITIES	658 BUR/THA Management today :	658 CHA Business Gurus Speak	658 DRU THE PRACTICE OF MANAGEMENT	Next

A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City–Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context of intensifying urbanization and the shift of global economy from West to East. Philip Kotler, one of the world′s foremost marketing experts, and his brother Milton, an international marketing strategist, explain why the future of marketing must focus on top global cities and their metro regions, and not squandered resources on small cities

MKT.MGT/RACK

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