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Visual Creativity: Inspirational Ideas for Advertising, Animation and Digital Design

By: Material type: TextTextPublication details: Thames & Hudson 2004Description: 231pISBN:
  • 0-500-51166-7
Uniform titles:
  • Visual Creativity: Inspirational Ideas for Advertising, Animation and Digital Design
Subject(s): DDC classification:
  • 741.58 SID-B-8029
Summary: Mario Pricken's previous book, Creative Advertising, sparked the imaginations of countless advertising, marketing, media, and design professionals. Now Visual Creativity goes one step further.This practical guide is filled with tips and techniques specifically designed to create whole new worlds of visual ideas. Creatives from the fields of advertising, film, photography, computer animation, and game development will find a wealth of exercises and methods to help them hone their creative capabilities, produce inspirational campaigns, and move in new directions. Interviews with leading names in the industry such as Ben Snow, Daniel Kleinman, and Volker Engel give an insider's perspective on the sources and strategies of visual creativity, while their methods are vividly illustrated with hundreds of full-color images.
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Symbiosis Center for Media & Communication, Vimannagar 741.58 (Browse shelf(Opens below)) Available SCMC-B-2355
Books Books Symbiosis Institute of Design On Display 741.58 SID-B-8029 (Browse shelf(Opens below)) Available SID-B-8029

Mario Pricken's previous book, Creative Advertising, sparked the imaginations of countless advertising, marketing, media, and design professionals. Now Visual Creativity goes one step further.This practical guide is filled with tips and techniques specifically designed to create whole new worlds of visual ideas. Creatives from the fields of advertising, film, photography, computer animation, and game development will find a wealth of exercises and methods to help them hone their creative capabilities, produce inspirational campaigns, and move in new directions. Interviews with leading names in the industry such as Ben Snow, Daniel Kleinman, and Volker Engel give an insider's perspective on the sources and strategies of visual creativity, while their methods are vividly illustrated with hundreds of full-color images.

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