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Visual Creativity: Inspirational Ideas for Advertising, Animation and Digital Design

By: Mario Pricken.
Material type: TextTextPublisher: Thames & Hudson 2004Description: 231p.ISBN: 0-500-51166-7.Uniform titles: Visual Creativity: Inspirational Ideas for Advertising, Animation and Digital Design Subject(s): Visual Creativity: Inspirational Ideas for Advertising, Animation and Digital Design | Visual Creativity: Inspirational Ideas for Advertising, Animation and Digital DesignDDC classification: 741.58 Summary: Mario Pricken's previous book, Creative Advertising, sparked the imaginations of countless advertising, marketing, media, and design professionals. Now Visual Creativity goes one step further.This practical guide is filled with tips and techniques specifically designed to create whole new worlds of visual ideas. Creatives from the fields of advertising, film, photography, computer animation, and game development will find a wealth of exercises and methods to help them hone their creative capabilities, produce inspirational campaigns, and move in new directions. Interviews with leading names in the industry such as Ben Snow, Daniel Kleinman, and Volker Engel give an insider's perspective on the sources and strategies of visual creativity, while their methods are vividly illustrated with hundreds of full-color images.
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Item type Current location Call number Status Date due Barcode
Books Books Symbiosis Center for Media & Communication, Vimannagar
741.6 (Browse shelf) Checked out 03/10/2018 SCMC-B-2355
Books Books Symbiosis Institute of Design
On Display
741.58 SID-B-8029 (Browse shelf) Available SID-B-8029

Mario Pricken's previous book, Creative Advertising, sparked the imaginations of countless advertising, marketing, media, and design professionals. Now Visual Creativity goes one step further.This practical guide is filled with tips and techniques specifically designed to create whole new worlds of visual ideas. Creatives from the fields of advertising, film, photography, computer animation, and game development will find a wealth of exercises and methods to help them hone their creative capabilities, produce inspirational campaigns, and move in new directions. Interviews with leading names in the industry such as Ben Snow, Daniel Kleinman, and Volker Engel give an insider's perspective on the sources and strategies of visual creativity, while their methods are vividly illustrated with hundreds of full-color images.

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