Encyclopedia of sports management and marketing / general editors, Linda E. Swayne, Mark Dodds.

Contributor(s):

Material type: Text

TextPublication details: Thousand Oaks, Calif. : Sage Publications, Inc, c2011.Description: 4 v . (xxxvi, 1858 p.) : ill. (some col.) ; 29 cmISBN:

9781412973823 (hardback)
9781412973823 (hbk. : v. 2)
9781412973823 (hbk. : v. 3)
9781412973823 (hbk. : v. 4)

Subject(s):

DDC classification:

796.069 23 40683

LOC classification:

GV713 .E53 2011

Other classification:

BUS041000

Contents:

v. 1. A-E -- v. 2. E-M -- v. 3. N-S -- v. 4. S-Z, Index.

Summary: "This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers"--

List(s) this item appears in: Encyclopedia SIU Central Lib

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	Symbiosis International University Central Library	Reference	796.069/SWA 40683 (Browse shelf(Opens below))	Not For Loan	siu-b-40683
Books	Symbiosis International University Central Library	Reference	796.069/SWA 40684 (Browse shelf(Opens below))	Not For Loan	siu-b-40684
Books	Symbiosis International University Central Library	Reference	796.069/SWA 40685 (Browse shelf(Opens below))	Not For Loan	siu-b-40685
Books	Symbiosis International University Central Library	Reference	796.069/SWA 40686 (Browse shelf(Opens below))	Not For Loan	siu-b-40686

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Previous	796.069 PED Contemporary Sport Management	796.069 SKI Research Methods for Sport Management	796.069/SWA 40683 Encyclopedia of sports management and marketing /	796.069/SWA 40684 Encyclopedia of sports management and marketing /	796.069/SWA 40685 Encyclopedia of sports management and marketing /	796.069/SWA 40686 Encyclopedia of sports management and marketing /	796.0691 AND Disequilibrium Sports Economics:	Next

Includes bibliographical references and index.

v. 1. A-E -- v. 2. E-M -- v. 3. N-S -- v. 4. S-Z, Index.

"This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers"--

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