Storytelling across worlds : transmedia for creatives and producers / Tom Dowd, Michael Niederman, Michael Fry, and Joseph Steiff.

By:

Dowd, Tom, 1964-

Contributor(s):

Material type: Text

TextPublication details: London Focal Press 2013Description: xvii, 327 pages : illustrations ; 25 cmISBN:

9780240824116 (pbk.)
0240824113 (pbk.)

Subject(s):

DDC classification:

659.134 23 40519

LOC classification:

P96.M36 D69 2013

Other classification:

PER004000

Summary: "Don't restrict your creative property to one media channel. Make the essential leap to transmedia! From film to television to games and beyond, Transmedia: One Story - Many Media gives you the tools to weave a narrative universe across multiple platforms and meet the insatiable demand of today's audience for its favorite creative property. This, the first primer in the field for both producers and writers, teaches you how to: - Employ film, television, games, novels, comics, and the web to build rich and immersive transmedia narratives - Create writing and production bibles for transmedia property - Monetize your stories across separate media channels - Manage transmedia brands, marketing, and rights - Work effectively with writers and producers in different areas of production - Engage audiences with transmedia storytelling Up-to-date examples of current transmedia and cross-media properties accompany each chapter and highlight this hot but sure to be enduring topic in modern media"--

Tags from this library: No tags from this library for this title. Log in to add tags.

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Symbiosis International University Central Library On Display	659.134/DOW 40519 (Browse shelf(Opens below))	Available		siu-b-40519

Browsing Symbiosis International University Central Library shelves, Shelving location: On Display Close shelf browser (Hides shelf browser)

Previous								Next
Previous	659.1/NEN 40516 Futurist Adertising: a new solution for the future of advertising	659.1072/CHE 40498 Handbook of International Advertising Research	659.111 SIU-DB-606 ADVERTISING MEDIA PLANNING	659.134/DOW 40519 Storytelling across worlds :	659.2 BIV Public Relations Writing	659.2 CAY The Handbook of Strategic Public Relations and Integrated Marketing Communications	659.2 SHA Advertising and Integrated Marketing Communications	Next

Includes bibliographical references and index.

"Don't restrict your creative property to one media channel. Make the essential leap to transmedia! From film to television to games and beyond, Transmedia: One Story - Many Media gives you the tools to weave a narrative universe across multiple platforms and meet the insatiable demand of today's audience for its favorite creative property. This, the first primer in the field for both producers and writers, teaches you how to: - Employ film, television, games, novels, comics, and the web to build rich and immersive transmedia narratives - Create writing and production bibles for transmedia property - Monetize your stories across separate media channels - Manage transmedia brands, marketing, and rights - Work effectively with writers and producers in different areas of production - Engage audiences with transmedia storytelling Up-to-date examples of current transmedia and cross-media properties accompany each chapter and highlight this hot but sure to be enduring topic in modern media"--

There are no comments on this title.

to post a comment.