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Dogfight : how Apple and Google went to war and started a revolution / Fred Vogelstein.

By: Material type: TextTextPublication details: London William Collins 2013Edition: First editionDescription: 260 pages ; 24 cmISBN:
  • 9780007544172
Subject(s): DDC classification:
  • 338.47004 23 40473
LOC classification:
  • HD9696.2.A2 V64 2013
Other classification:
  • BUS070030 | BIO003000
Online resources: Summary: "Behind the bitter rivalry between Apple and Google--and how it's reshaping the way we think about technology The rise of smartphones and tablets has altered the business of making computers. At the center of this change are Apple and Google, two companies whose philosophies, leaders, and commercial acumen have steamrolled the competition. In the age of the Android and the iPad, these corporations are locked in a feud that will play out not just in the marketplace but in the courts and on screens around the world. Fred Vogelstein has reported on this rivalry for more than a decade and has rare access to its major players. In Dogfight, he takes us into the offices and board rooms where company dogma translates into ruthless business; behind outsize personalities like Steve Jobs, Apple's now-lionized CEO, and Eric Schmidt, Google's executive chairman; and inside the deals, lawsuits, and allegations that mold the way we communicate. Apple and Google are poaching each other's employees. They bid up the price of each other's acquisitions for spite, and they forge alliances with major players like Facebook and Microsoft in pursuit of market dominance. Dogfight reads like a novel: vivid nonfiction with never-before-heard details. This is more than a story about what devices will replace our phones and laptops. It's about who will control the content on those devices and where that content will come from--about the future of media in Silicon Valley, New York, and Hollywood"--Summary: "A look at the major players from Apple and Google, and how their competition has altered and continues to alter the technology industry"--
List(s) this item appears in: Biography in SIU Central Library
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Item type Current library Call number Status Date due Barcode
Books Books Symbiosis International University Central Library On Display 338.47004/VOG 40473 (Browse shelf(Opens below)) Available siu-b-40473
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338.064 KAP Global Business Environment 338.35024 SAL Managerial Economics 338.35024 SAL Managerial Economics 338.47004/VOG 40473 Dogfight : 338.5024658 SIU-DB-601 Managerial Economics Principles and Worldwide Application 338.7/PAI 40430 Business Environment 338.7/PAI 40431 Business Environment

Includes bibliographical references (pages 231-242) and index.

"Behind the bitter rivalry between Apple and Google--and how it's reshaping the way we think about technology The rise of smartphones and tablets has altered the business of making computers. At the center of this change are Apple and Google, two companies whose philosophies, leaders, and commercial acumen have steamrolled the competition. In the age of the Android and the iPad, these corporations are locked in a feud that will play out not just in the marketplace but in the courts and on screens around the world. Fred Vogelstein has reported on this rivalry for more than a decade and has rare access to its major players. In Dogfight, he takes us into the offices and board rooms where company dogma translates into ruthless business; behind outsize personalities like Steve Jobs, Apple's now-lionized CEO, and Eric Schmidt, Google's executive chairman; and inside the deals, lawsuits, and allegations that mold the way we communicate. Apple and Google are poaching each other's employees. They bid up the price of each other's acquisitions for spite, and they forge alliances with major players like Facebook and Microsoft in pursuit of market dominance. Dogfight reads like a novel: vivid nonfiction with never-before-heard details. This is more than a story about what devices will replace our phones and laptops. It's about who will control the content on those devices and where that content will come from--about the future of media in Silicon Valley, New York, and Hollywood"--

"A look at the major players from Apple and Google, and how their competition has altered and continues to alter the technology industry"--

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