Graphic Designer's Essential Reference: Visual Elements, Techniques, and Layout Strategies for Busy Designers

By: Material type: TextTextPublication details: UK Rockport Publishers 2011Description: 248 pISBN:
  • 13: 978-1592537433
Uniform titles:
  • Graphic Designer's Essential Reference: Visual Elements, Techniques, and Layout Strategies for Busy Designers
Subject(s): DDC classification:
  • 741.6 SID-B-7823
Summary: A good designer, like a good chef, is aware not only of how each ingredient is similar or different, but also which delivers one message in contrast to another, which will combine to create experiences that are harmonious or jarring, financial, medical, or industrial. By comparing the designer to a chef, author Timothy Samara, walks readers through the ingredients, tools, and techniques it takes to create successful design recipes. This book is broken into easy-to-follow sections, including basic design techniques, graphic ingredients, and projects recipes. The Graphic Ingredients section is categorized into four groups: Pictorial Staples, Chromatic Flavors, Typographic Confections, and Spatial Presentations. Once the basic design techniques and ingredients are established, the author demonstrates how to concoct delectable design recipes. Graphic Designer's Essential Reference is an inspirational resource that all graphic designers should keep by their workspace for handy reference.
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Symbiosis Center for Media & Communication, Vimannagar 741.5 (Browse shelf(Opens below)) Available SCMC-B-3684
Books Books Symbiosis Institute of Design On Display 741.6 SID-B-7823 (Browse shelf(Opens below)) Available SID-B-7823

A good designer, like a good chef, is aware not only of how each ingredient is similar or different, but also which delivers one message in contrast to another, which will combine to create experiences that are harmonious or jarring, financial, medical, or industrial.
By comparing the designer to a chef, author Timothy Samara, walks readers through the ingredients, tools, and techniques it takes to create successful design recipes.
This book is broken into easy-to-follow sections, including basic design techniques, graphic ingredients, and projects recipes. The Graphic Ingredients section is categorized into four groups: Pictorial Staples, Chromatic Flavors, Typographic Confections, and Spatial Presentations. Once the basic design techniques and ingredients are established, the author demonstrates how to concoct delectable design recipes. Graphic Designer's Essential Reference is an inspirational resource that all graphic designers should keep by their workspace for handy reference.

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