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Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar

By:

Sagi Haviv , Ivan Chermayeff & Tom Geismar

Material type: Text

TextPublication details: New York HOW Books 2011Description: 256pISBN:

13: 978-1440310324

Uniform titles:

Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar

Subject(s):

Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar
Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar

DDC classification:

741.6 SID-B-7822

Summary: In Identify, celebrated designers Tom Geismar and Ivan Chermayeff, and partner, rising star Sagi Haviv (called a "logo prodigy" by The New Yorker) open up their studio for the first time in the firm's 55-year history and reveal the creative process that lead to the firm's iconic visual identities, from the oldest (Chase Bank and Mobil Oil in the 1960s) to the more recent (Armani Exchange and the Library of Congress in the 2000s). The team demonstrates how their approach to design has remained unaltered by cultural and technological change and is in fact more successful than ever in today's online and digital applications, due to the powerful simplicity that is the hallmark of the firm's work. A showcase of some of the world's most famous and enduring trademarks, an account of how they came to be, and an unprecented insider's peek into a legendary branding and graphic design firm. Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar unveils the thinking and the process behind identity design that works.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of Design On Display	741.6 SID-B-7822 (Browse shelf(Opens below))	Available		SID-B-7822

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Previous	741.6 SID-B-7811 Cube Collection: More T-Shirts	741.6 SID-B-7820 This Means This, This Means That: A User's Guide to Semiotics	741.6 SID-B-7821 I Heart Design: Remarkable Graphic Design Selected by Designers, Illustrators, and Critics	741.6 SID-B-7822 Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar	741.6 SID-B-7823 Graphic Designer's Essential Reference: Visual Elements, Techniques, and Layout Strategies for Busy Designers	741.6 SID-B-7831 The Best of Cover Design: Books, Magazines, Catalogs, and More	741.6 SID-B-7938 When Art Really Works	Next

In Identify, celebrated designers Tom Geismar and Ivan Chermayeff, and partner, rising star Sagi Haviv (called a "logo prodigy" by The New Yorker) open up their studio for the first time in the firm's 55-year history and reveal the creative process that lead to the firm's iconic visual identities, from the oldest (Chase Bank and Mobil Oil in the 1960s) to the more recent (Armani Exchange and the Library of Congress in the 2000s).

The team demonstrates how their approach to design has remained unaltered by cultural and technological change and is in fact more successful than ever in today's online and digital applications, due to the powerful simplicity that is the hallmark of the firm's work.

A showcase of some of the world's most famous and enduring trademarks, an account of how they came to be, and an unprecented insider's peek into a legendary branding and graphic design firm. Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar unveils the thinking and the process behind identity design that works.

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