Amazon cover image
Image from Amazon.com

The venture imperative : a new model for corporate innovation / Heidi Mason, Tim Rohner.

By: Contributor(s): Material type: TextTextPublication details: Boston, Mass. : Harvard Business School Press, c2002.Description: xiv, 358 p. : ill. ; 25 cmISBN:
  • 1578513359 (alk. paper)
  • 9781578513352
Subject(s): DDC classification:
  • 658.4063 21 40126
LOC classification:
  • HG4751 .M37 2002
Contents:
Laying the foundation for innovation. The venture imperative, a new model for corporate innovation -- The fear of venturing, shedding the misconceptions -- Battling corporate antibodies, prescriptions for success -- Building the business of building businesses, creating the VBO -- A guide for venturing. Stage 1, the venture vision : validating the concept -- Stage 2, the alpha offering : building while planning -- Stage 3, the beta offering : testing the waters -- Stage 4, the market offering : calibrating and expanding -- Capturing the strategic value. Ensuring the future of corporate venturing, extending the VBO -- Corporate venturing, a new context for value.
List(s) this item appears in: SIU books on Innovation
Tags from this library: No tags from this library for this title. Log in to add tags.
Holdings
Item type Current library Call number Status Date due Barcode
Books Books Symbiosis International University Central Library 658.4063/MAS 40126 (Browse shelf(Opens below)) Available siu-b-40126

Includes bibliographical references (p. 341-344) and index.

Laying the foundation for innovation. The venture imperative, a new model for corporate innovation -- The fear of venturing, shedding the misconceptions -- Battling corporate antibodies, prescriptions for success -- Building the business of building businesses, creating the VBO -- A guide for venturing. Stage 1, the venture vision : validating the concept -- Stage 2, the alpha offering : building while planning -- Stage 3, the beta offering : testing the waters -- Stage 4, the market offering : calibrating and expanding -- Capturing the strategic value. Ensuring the future of corporate venturing, extending the VBO -- Corporate venturing, a new context for value.

There are no comments on this title.

to post a comment.