Amazon cover image
Image from Amazon.com

The man who sold America : the amazing (but true!) story of Albert D. Lasker and the creation of the advertising century / Jeffrey L. Cruikshank, Arthur W. Schultz.

By: Contributor(s): Material type: TextTextPublication details: Boston, Mass. : Harvard Business Review Press, 2010.Description: viii, 435 p. : ill. (some col.) ; 24 cmISBN:
  • 9781591393085 (hardcover : alk. paper)
Subject(s): DDC classification:
  • 659.1092 B 22 40116
LOC classification:
  • HF5810.L3 C78 2010
Contents:
The orator and the entrepreneur -- The Galveston hothouse -- Success in Chicago -- Salesmanship in print -- Growing up, breaking down -- The greatest copywriter -- Orange juice and raisin bread -- Fighting for Leo Frank -- Into the tomato business -- Saving baseball from itself -- Venturing into politics -- Electing a president -- The damnedest job in the world -- A family interlude -- A defeat and two victories -- Selling the unmentionable, and more -- Retrenching and reshaping -- Selling and unselling California -- The downward spiral -- Changing a life -- Finding peace -- The lasker legacy.
List(s) this item appears in: Biography in SIU Central Library
Tags from this library: No tags from this library for this title. Log in to add tags.
Holdings
Item type Current library Call number Status Date due Barcode
Books Books Symbiosis International University Central Library 659.1092/CRU 40116 (Browse shelf(Opens below)) Available siu-b-40116

Includes bibliographical references (p. 383-415) and index.

The orator and the entrepreneur -- The Galveston hothouse -- Success in Chicago -- Salesmanship in print -- Growing up, breaking down -- The greatest copywriter -- Orange juice and raisin bread -- Fighting for Leo Frank -- Into the tomato business -- Saving baseball from itself -- Venturing into politics -- Electing a president -- The damnedest job in the world -- A family interlude -- A defeat and two victories -- Selling the unmentionable, and more -- Retrenching and reshaping -- Selling and unselling California -- The downward spiral -- Changing a life -- Finding peace -- The lasker legacy.

There are no comments on this title.

to post a comment.