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Marketing management

By: Contributor(s): Material type: TextTextPublication details: New Delhi; Chennai Pearson 2014Edition: 14th edDescription: xxv, 596, [127] pages : color illustrations ; 29 cmISBN:
  • 9788131767160
Subject(s): DDC classification:
  • 658.5/KOT KOT
Summary: This edition of the bestselling marketing management text reflects the recent trends and developments in global marketing. It provides coverage of how the World Wide Web and e-commerce are dramatically altering the marketing landscape.
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658.5 KOT Marketing management 658.5 KOT Marketing management 658.5 KOT Marketing management 658.5 KOT Marketing management 658.5 KOT Marketing management 658.5 KOT Marketing management 658.5 KOT Marketing management

This edition of the bestselling marketing management text reflects the recent trends and developments in global marketing. It provides coverage of how the World Wide Web and e-commerce are dramatically altering the marketing landscape.

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