Marketing management

By:

Kotler, Philip

Contributor(s):

Material type: Text

TextPublication details: New Delhi; Chennai Pearson 2014Edition: 14th edDescription: xxv, 596, [127] pages : color illustrations ; 29 cmISBN:

9788131767160

Subject(s):

DDC classification:

658.5/KOT KOT

Summary: This edition of the bestselling marketing management text reflects the recent trends and developments in global marketing. It provides coverage of how the World Wide Web and e-commerce are dramatically altering the marketing landscape.

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This edition of the bestselling marketing management text reflects the recent trends and developments in global marketing. It provides coverage of how the World Wide Web and e-commerce are dramatically altering the marketing landscape.

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