Marketing management

By:

Kotler, Philip

Contributor(s):

Material type: Text

TextPublication details: New Delhi; Chennai Pearson 2014Edition: 14th edDescription: xxv, 596, [127] pages : color illustrations ; 29 cmISBN:

9788131767160

Subject(s):

DDC classification:

658.5/KOT KOT

Summary: This edition of the bestselling marketing management text reflects the recent trends and developments in global marketing. It provides coverage of how the World Wide Web and e-commerce are dramatically altering the marketing landscape.

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Previous	658.5 GOL What is this thing called theory of constraints and how should it be implemented?	658.5 GOR The product manager's handbook	658.5 KEL Optimizing your supply chain performance : how to assess and improve your company's strategy and execution capabilities	658.5 KOT Marketing management	658.5 KOT Marketing management	658.5 KOT Marketing management	658.5 KOT Marketing management	Next

This edition of the bestselling marketing management text reflects the recent trends and developments in global marketing. It provides coverage of how the World Wide Web and e-commerce are dramatically altering the marketing landscape.

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