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Taking Brand Initiative
Material type:
TextPublication details: San Francisco, USA Jossey- Bass; A Wiley imprint 2008Description: 266pISBN: - 978-07879-98301
- 658.827 HAT
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Symbiosis Center for Media & Communication, Vimannagar | 658.827 (Browse shelf(Opens below)) | Available | SCMC-B-2709 |
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| 658.827 The Global Brand | 658.827 Strategy and Management of Industrial Brands : | 658.827 Brand Leadership | 658.827 Taking Brand Initiative | 658.827 U R A Brand | 658.827 Strategic Brand Management for B2B Markets | 658.827 Brand Sense |
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