Category killers : the retail revolution and its impact on consumer culture / Robert Spector.
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TextPublication details: Boston, Mass. : Harward Business School Pub., c2005.Description: xviii, 221 p. ; 24 cmISBN: - 1578519608
- 9781578519606
- 658.87 22 39981
- HF5430 .S67 2005
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Symbiosis International University Central Library | 658.87/SPE 39981 (Browse shelf(Opens below)) | Available | siu-b-39981 | |
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Symbiosis International University Central Library | 658.87 SPE (Browse shelf(Opens below)) | Available | SIU-B-47539 |
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| 658.87 SIN 8964 SERVICES MARKETING | 658.87 SIV Retail Management | 658.87 SPE Category killers : | 658.87/SPE 39981 Category killers : | 658.870 SPI 19461 franchising pathway to wealth creation | 658.87 SUR 19431 BUSINESS PROCESS OUTSOURCING : CONCEPTS AND CASES | 658.87 SUR 35741 Retailing :Emerging Global Trends |
Includes bibliographical references (p. 201-204) and index.
From cow pastures to category killers -- Charles Lazarus and the birth of the category killer -- Category killers everywhere -- Pricing : the cost of "everyday low prices" -- Competition : there used to be a department store here -- Growth : expanding their reach -- Expansion : paperclips in Portugal -- The backlash -- The changing shape of retail.
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