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Winning the story wars : why those who tell--and live--the best stories will rule the future / Jonah Sachs.
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TextPublication details: Boston, Mass. : Harvard Business Review Press, c2012.Description: viii, 264 p. : ill. ; 25 cmISBN: - 9781422143568 (hardback : alk. paper)
- 658.802 23 39963
- HF5415 .S223 2012
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Symbiosis International University Central Library | 658.802/SAC 39963 (Browse shelf(Opens below)) | Available | siu-b-39963 | |
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Symbiosis International University Central Library | 658.802 SAC (Browse shelf(Opens below)) | Available | SIU-B-48168 | |
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Symbiosis International University Central Library | 658.802/SAC 38851 (Browse shelf(Opens below)) | Available | siu-b-38851 |
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| 658.802 RUS 13405 SERVICE MARKETING | 658.802 SAC Winning the story wars : | 658.802/SAC 38851 Winning the story wars : | 658.802/SAC 39963 Winning the story wars : | 658.802 SAH Green Marketing : an attitudinal and Behavioral analysis of consumers in Pune | 658.802 SHA Integrated Marketing Communications | 658.802 SHA 6813 Strategic Marketing: Text & Cases the Indian Perspective |
Includes bibliographical references and index.
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