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Design-driven innovation : changing the rules of competition by radically innovating what things mean / Roberto Verganti.

By: Material type: TextTextPublication details: Boston, Mass. : Harvard Business Press, c2009.Description: xv, 272 p. : ill. ; 25 cmISBN:
  • 9781422124826 (hardcover : alk. paper)
  • 1422124827 (hardcover : alk. paper)
Subject(s): DDC classification:
  • 658.514 22 39828
LOC classification:
  • HC79.T4 V465 2009
Contents:
Design-driven innovation : an introduction -- Design and meanings : innovating by making sense of things -- Radical pushes : placing design-driven innovation in the strategy of a firm -- Technology epiphanies : the interplay between technology-push and design-driven innovation -- The value and the challenges : why companies do or do not invest in design-driven innovation -- The interpreters : doing research with the design discourse -- Listening : finding and attracting key interpreters -- Interpreting : developing your own vision -- Addressing : leveraging the seductive power of the interpreters -- The design-driven lab : how to start -- Businesspeople : the key role of top executives and their culture.
List(s) this item appears in: SIU books on Innovation
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Symbiosis International University Central Library 658.514/VER 39828 (Browse shelf(Opens below)) Available siu-b-39828

Includes bibliographical references (p. [241]-259) and index.

Design-driven innovation : an introduction -- Design and meanings : innovating by making sense of things -- Radical pushes : placing design-driven innovation in the strategy of a firm -- Technology epiphanies : the interplay between technology-push and design-driven innovation -- The value and the challenges : why companies do or do not invest in design-driven innovation -- The interpreters : doing research with the design discourse -- Listening : finding and attracting key interpreters -- Interpreting : developing your own vision -- Addressing : leveraging the seductive power of the interpreters -- The design-driven lab : how to start -- Businesspeople : the key role of top executives and their culture.

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