The Medici effect : what elephants and epidemics can teach us about innovation / Frans Johansson.

Includes bibliographical references (p. 191-200) and index.

The intersection: your best chance to innovate: monkeys and mind readers -- The rise of intersections: the sounds of Shakira and the emotions of Shrek -- Break down the barriers between fields: sea urchin lollipops and Darwin's finches -- How to make the barriers fall: Heathrow Tunnel and restaurants without food -- Randomly combine concepts: card games and sky rises -- How to find the combinations: meteorite crashes and code breakers -- Ignite an explosion of ideas: submarines and tubular bells -- How to capture the explosion: MacGyver and boiling potatoes -- Execute past your failures: violence and school curricula -- How to succeed in the face of failure: Palm Pilots and counterproductive carrots -- Break out of your network: ants and truck drivers -- How to leave the network behind: penguins and meditation -- Take risks and overcome fear: airplanes and serial entrepreneurs -- How to adopt a balanced view of risk: elephants and epidemics -- Step into the intersection and create the Medici effect.