Advertising and Promotions Integrated Marketing Communications Perspective Belch Michael A.

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TextPublication details: New Delhi Tata McGraw Hill Education Private Limited 2012Description: xxxiii, 1075ISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Centre for Management Studies, Vimannagar	Reference	659.1 / BEL 11337 (Browse shelf(Opens below))	Available		SCMSUGV-B-11337

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Previous	6583 400 Blackwell Encyclopedia of Management (Business Ethics) (Vol.II)	6583 405 Blackwell Encyclopedia of Management (Business Ethics) (Vol.II)	6583 407 Blackwell Encyclopedia of Management (Business Ethics) (Vol.II)	659.1 / BEL 11337 Advertising and Promotions	659.1 / SHA 11649 Advertising & Promotions IMC Perspective	659.1/SHI 12610 Advertising, Promotion, and other aspects of Integrated Marketing Communications	659.10954 / CHA 11851 Indian Advertising Laughter & Tears	Next

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