Employee engagement and communication research : measurement, strategy, and action / Susan Walker.

Acknowledgements -- Introduction: energising research for high performance -- Conversation 1: in the beginning : a conversation with Sir Robert Worcester the pioneer of employee research -- Defining your objectives -- Involving and communicating with employees : data or discussion? -- Qualitative techniques and methods -- Lies, dammed lies, and statistics -- Questionnaire development and design -- Maximising response rates -- Burning issues your research can cover -- Emerging issues -- Understanding and getting the most from your data -- Turning the results into the organisational story -- An international perspective -- Making the business case -- Lights : sound : action! -- The six key stages -- Putting the action plan in place -- Who is responsible for taking action? -- Translating action points into action -- Keeping the research alive and well -- What does the future hold for internal research?