Brand lands, hot spots & cool spaces : welcome to the third place and the total marketing experience / Christian Mikunda.

By:

Mikunda, Christian

Material type: Text

TextLanguage: English Original language: German Publication details: London ; Sterling, VA : Kogan Page, c2004.Description: xviii, 221 p. , [16] p. of plates : ill. (some col.) ; 25 cmISBN:

0749442565

Uniform titles:

Marketing spuren. English

Subject(s):

DDC classification:

659 MIK 22

LOC classification:

GT3405 .M5513 2004

Online resources:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Symbiosis International University Central Library	659 MIK (Browse shelf(Opens below))	Available		SIU-B-49201

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Previous	659 GOP 35819 Managing Carporate Affiairs (Reference Document)	659 KAT The Media Handbook	659/KAT 40495 The media handbook :	659 MIK Brand lands, hot spots & cool spaces :	659 RIC Public communication campaigns /	659 SCH 8892 LIFE STYLE AND EVENT MARKETING	659.049 CON 21357 CASES INTHE ENVIRONMENT OF BUSINESS	Next

"First published in Germany in 2002 as Marketing spuren : Willkommen am dritten Ort"--Verso t.p.

Includes bibliographical references (p. [201]) and index.

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